Editing a Brochure


Coming back from an assignment in Calgary Canada, I was presented with an editing challenge by a company engineer. In my absence, this engineer decided that he needed a quick brochure and commissioned an independent contractor. The result of this commission was the "duck brochure."

While the duck brochure adhered to the company design grid and style guide, it failed in three basic areas: In this presentation I do not drag you through the entire design review and edit process. I simply touch on some of the more egregious issues. Unfortunately I cannot give you a before/after comparison as the duck brochure was abandoned.

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last modified: Wednesday September 1, 2004